2023 Ford Maverick vs. 2023 F-150: Howdy, Brother!

Ford's two 2023 pickups, the Maverick and the F-150, cater to distinct market groups.

The Maverick is a tiny truck developed for city driving

and marketed to urban consumers who desire a vehicle for daily use.

The F-150, on the other hand, is a full-size truck developed for heavy-duty jobs

and marketed at purchasers who require a workhorse vehicle for towing and hauling.

The Maverick is considerably smaller than the F-150 and far more fuel-efficient.

The Maverick is also anticipated to be less expensive than the F-150,