Is the 2023 Chevy Silverado 1500 ZR2 Bison Really Worth $78k?

The 2023 Chevy Silverado 1500 ZR2 Bison is the ultimate off-road vehicle and definitely has some incredible features.

It offers a 6.2-liter V8 engine, high ground clearance, long travel suspension and four-wheel drive, which makes it ideal for traversing all kinds of terrain.  

But at a price tag of $78k, many are questioning whether this pickup truck is really worth it.  

The answer largely depends on what you plan to use the vehicle for.

If you need an incredibly capable off-road vehicle with great towing power and robust design then yes, it's probably worth the cost.  

However, if you just need a reliable truck to drive around town,  

there may be more affordable options available.